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Colleague Box gets a Twitter Boost from Theo Paphitis

Updated: Nov 1, 2022

Colleague Box has received a business boost from Retail Entrepreneur Theo Paphitis. Last week, Natalie Bamford, Creative Director of Colleague Box, tweeted Theo about the business during ‘Small Business Sunday’ and was one of six weekly winners to gain a retweet by Theo to his 500,000 Twitter followers. The weekly initiative, set up by Theo in 2010, now has over 2500 #SBS winners and supports small businesses in the UK.

Business and retail entrepreneur and self-confessed Shopkeeper, Theo re‐tweeted Colleague Box’s message to his almost 500,000 followers and as a result, has over 100 more followers and extra orders for their Colleague Box gift boxes. They are also profiled on the #SBS website ( that is exclusive to all Small Business Sunday winners.

Adam Bamford, CEO said, “We started our business during lockdown to help companies stay connected to their colleagues whilst all working remotely or on furlough. Since then our gift boxes have used for a variety of occasions such as virtual events, awards, and as a mass marketing tool. It is great to have support from Theo to raise our profile. We are delighted that Theo has recognised our hard work and helped spread the word about what we do to his following.”

Pictured: Espresso Martini Box

Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK. My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish Colleague Box every success.”

Anyone looking for a re‐tweet from Theo should tweet him about their business on Sunday between 5PM and 7.30PM and include the hashtag #SBS. Six lucky businesses are re‐tweeted every Monday at 8PM and then invited to enter their profile on the new website, attend the annual #SBS networking event and take advantage of the networking opportunities.

For further information about Small Business Sunday please visit

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