Updated: Jul 12, 2022
National IT solutions company Air IT have seen over eight opportunities generated through direct mail gift boxes.
Customer Acquisition Executive Steve Parry approached Colleague Box with the goal of reaching out to prospective companies and introducing their services.
With nearly 20 years’ experience in business development and 10 of those within the software and technology industry, Steve understood the competitive landscape and breadth of sales and marketing activities required for lead generation. Post-pandemic Steve realised that digital marketing and traditional sales within Air IT needed a fresh spin to generate an increase in new logo business.
As one of the UKs leading managed IT services, Air IT are no stranger to industry awards programmes both national and regional, and it was this arena in which Air IT’s direct mail campaigns started to take shape.
Connecting and reaching out to fellow organisations from their awards network, gave Steve an opportunity to strengthen a relationship from an existing connection.
The awards box campaigns combined a fully branded and personalised box, with a customised message insert. Steve was keen to ensure the contents stood out, opting for a collection of premium food and drinks paired with a popular experiential puzzle.
Steve commented “the response to the Colleague Boxes has been positive. We’ve received many comments about how amazing the box is, and in terms of campaign follow ups, the number of inbound responses has been amazing.”
“We’ve already closed two deals from this campaign”
Steve added “We’ve lots of plans to build on the success of these campaigns and to look at how we can incorporate Colleague Boxes into many other events and networking activities.”
Direct mail is a great way to cut through the competitive noise. If correctly targeted, a direct mail marketing campaign can help you build strong connections with like-minded organisations.
Leanne Kavvadia, Marketing Manager at Air IT commented “As the UK’s No.1 MSP we certainly like to stand out from the crowd, and Colleague Box allow us to do exactly that with both our prospects and customers. Forming lasting relationships is an integral part of the service we provide and we’re proud to work with Colleague Box to build, nurture and maintain such relationships. The large variety of products on offer means that there is something to suit all personas and all occasions, making campaigns simple and ultimately freeing up our time to focus on other tasks.”
About Air IT
Air IT delivers managed services including IT support, communications, cyber security, business continuity and cloud computing to over 1,250 UK clients. Recently named the UK’s top MSP by Cloudtango, Air IT is the only SME-focused MSP to hold the coveted 4-star Service Desk Institute (SDI) certification and maintains exceptionally high customer retention rates of over 97%. For further information, go to https://www.airit.co.uk/
About Colleague Box
Designed to deliver happiness Colleague Box provide gifting solutions, helping organisations connect with employees, customers, or prospective clients. Gifts are fully branded with company logo and personalised message, with boxes despatched directly to home or work.
Organisations can choose pre-designed gift ideas, or curate their own to suit any occasion; from welcoming new starters, awards evenings, direct mail campaigns, or a simple thank you.
Custom gift portals, and address upload templates make multiple recipients a seamless process, whether you’re sending 10 or 10,000 boxes.
Get in touch to discuss your gifting requirements or arrange a visit to our showroom for a brew and some tasty samples!